Monday, July 17, 2006

War of the Messengers

One of the biggest news of the week, Microsoft and Yahoo join hands and join user base to communicate across their messengers. The news is welcomed across the community as it combines two very popular services into one creating one of the biggest user base in the messenger domain.
The messenger world is clear now and various hidden camps, friends and foes are out. On one side we have MSN-Yahoo alliance, on the other side we have very popular AOL, e-bay owned Skype and fast catching Google Talk.

Benefits from the alliance
By joining hands MSN and Yahoo have created a huge user base which can communicate with each other seamlessly. You can talk to your friend having a yahoo account while you are using your MSN Identity. This is a huge advantage for the giants as they can now concentrate on winning the market, rather finding means to fight each other. Together, specially the kind of money they have, they can give a new meaning to the messenger services.
On the other side AOL who has the biggest market share, had earlier refused to open up its messenger, but the alliance surely has send bells ringing.
e-bay owns very popular net telephony Skype. Skype though comes under communication domain and competes with other messengers for users, but it still stands out in terms of the technology and usage.
Google Talk, someone may not have got addicted to it, but surely would have tried it. Anything that carries the brand name 'Google', surely gets the attention and a huge user base. It’s a nice product and Google has also urged other small vendors to come and join them. But the response is nothing as of now to go by.

Will AOL respond to Google call? The move looks unlikely. E-bay has already distant itself from Google especially after its payment service launched in competition to PayPal.

The war to me seems to be the first step of more and bigger battles; to gain more internet user base, provide more services and retaining consumers. Whatever it be things are surely getting hot and next few weeks we can expect some more announcements from all the camps, the advantage is surely on the consumer side, who are getting all the smiley's in their messengers.

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